You can have the greatest fact-checks in the world, but if no one sees them, it's all meaningless. In this presentation about SEO, Michael will teach participants how to improve their visibility in search and optimize for continued growth. Google has hundreds of factors that go into its algorithm, and Michael will focus on the ones that most crucially apply to news organizations. Following this comprehensive and informational talk, Michael will have a Q&A to candidly answer specific SEO questions from fact-checkers.